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DA RFO-I kicks off #NRAM with fun run for ‘riceponsibility’

Rice must be produced, and it must be valued.

This emphasizes the significant role of farmers in producing quality rice to feed the people, and in return, the consumers must also take seriously their role in giving value to rice through responsible consumption to achieve quality life.

Hence, taking part in celebrating the National Rice Awareness Month in November with the theme “Quality rice, Quality life.”, employees of the Department of Agriculture-Regional Field Office I (DA RFO-I) took part in a “10K Fun Run for RICEponsibility” held in San Fernando City, La Union on November 9, 2018 as a kick-off activity for the National Rice Awareness Month 2018 (NRAM 2018).

This year’s NRAM celebration theme focuses on how farmers and consumers can work together to produce quality rice and achieve quality life. It points out the impact of every person’s action in achieving rice security in the country and that every Filipinos has a role to play.

“Farmers are our partners. We need to capacitate them with the right technologies,” said DA RFO-I OIC-Regional Technical Director for Operations Erlinda F. Manipon adding that there are a lot of cost-effective technologies at the same time production enhancing technologies from PhilRice, Bureau of Agricultural Research, and all other research institutions in the country that can help farmers increase their rice production.

“On the other hand, we as rice consumers must also take our role seriously in not wasting rice. Sana isa-puso natin ang ating Panatang Makapalay at kumuha lamang ng kanin na kaya nating ubusin sa ating mga pinggan tuwing kakain.”, RTD Manipon stressed.

Since 2013 when the National Year of Rice was initially launched, DA in partnership with PhilRice, consistently came up with various strategies to carry out the Be RICEponsible Campaign to lessen rice wastage and promote consumption of healthier rice consequently helping farmers increase their income as well.

According to a 2013 research study on Filipinos’ rice consumption, an average of 14 grams or 3 tablespoons of cooked rice daily is wasted which can be equated to 42% of the total rice import for that year and could have fed around 4.6 million Filipinos.

Hence, with the National Rice Awareness Campaign, the advocacy hopes to instill in the minds of the consuming public that wasting rice no matter how small it is, can hinder the achievement of our goal for rice security.

Other than the 10K fun run, a photo contest highlighting this year’s NRAM theme will also be part of various activities set by DA RFO-I to intensify its Rice Awareness campaign in the region.##

#Ka1sa ako #QualitylifeQualityrice# #NRAM2018

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