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 Harnessing the entrepreneurial capabilities and business interests of the micro, small and medium farmer-entrepreneurs to scale up their farm businesses and food processing enterprises,

the Department of Agriculture-Regional Field Office I through the Agribusiness and Marketing Assistance Division (AMAD) and the Agricultural Training Institute-Regional Training Center I (ATI-RTC I) in collaboration with the Go Negosyo, Inc., recently launched the Kapatid Agri-Mentor Me Program (KAMMP) at the Teatro Ilocandia in Mariano Marcos State University, Batac City, Ilocos Norte.

Participated in by around 200 agri-stakeholders in the region, the launching program is one of a series of activities conducted after DA, through Secretary Emmanuel Piñol, has entered into a Memorandum of Understanding with the Philippine Center for Entrepreneurship (PCE) Foundation Inc. on April 6, 2017 to accelerate agricultural development in the countryside through proper business coaching and mentoring.

The KAMMP is a scheme designed to optimize the clustering of food processing and manufacturing industries, agri-fishery-based enterprises as well as market linkages to propel their growth and development. A component of the KAPATID project of the PCE-Go Negosyo of the RFM Corporation, this project aims to capacitate farmer-entrepreneurs to become more confident in doing business by having a right mindset and business know-how through the mentoring of successful business owners.

During the launching program, DA’s Special Technical Advisory Group Director, Leo Cañeda in his inspirational message, underscored the importance of solidarity, cooperation and collaboration among agri-stakeholders in pursuit of agri-development. “DA cannot do it alone, it has to have the cooperation of all the stakeholders especially the private sector,” Dir. Cañeda said.

Emphasizing the goal of the KAMMP, Director Cañeda is hopeful that more agri-based entrepreneurs will become more confident to operate their business enterprises having learned the right values and business know-how as the KAMM project progresses.

To align the agri-entrepreneurs’ mindset and values which are essential to run a successful agri-enterprise, Mr. Enrique Rey Villaroman, a successful business tycoon who owns chain of restaurants in USA and a native of Dingras, Ilocos Norte shared his expertise in handling and managing businesses highlighting more on successful stories of booming business owners and entrepreneurs inspiring the audience to dream, set their minds and carry on with their vision.

Finding the lecture as practical and comprehensible, the participants to the launching program have expressed their excitement to join the training program by reciting the KAMMP Pledge led by Ms. Wilhelmina Castañeda, Chief of AMAD.

In Ilocos Region, the scheduled training on KAMMP for agri-enterprises will be held on the following dates and venues:

August 15-17, 2017 (First Batch) – Agtalon, Manaoag, Pangasinan
Sept. 19-21,2017 (Second Batch) – SBE Farm, Rosales, Pangasinan
Oct. 17-19, 2017 (Thord Batch) – ATI-RTC 1, Tebag, Sta. Barbara, Pangasinan

Out of the 200 participants,70 prospective business owners signified their interests to attend and finish the 4-day training modules that will be facilitated by ATI-RTC I and the DA Agribusiness Marketing Assistance Division in partnership with the Go-Negosyo, Inc.

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